As a means of encouraging customer loyalty, many retail supermarket chains and businesses have introduced loyalty card programs in which users/shoppers can build up points according to how much they purchase, which can later be redeemed for cash or merchandise.
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The technology is available for RVMs that enables the container return to be registered in a loyalty card account (or a cashless catering card) instead of being printed out on a receipt. This technology gives the consumer the chance to save up his or her points, either in a separate account or combined with a supermarket's loyalty card program, thereby providing increased value for the consumer and encouraging loyalty to the retailer. Also see >> Vouchers /Coupons
